About Strut
A movement built on belief in the power of can.
Mission & Purpose
Our Purpose
Maximise independent daily living for individuals with impairment or disability
Our Misison
Make independent living possible, practical, and affordable.
The Strut Story
Strut was born from a simple observation: when people living with impairment or disability are given the right tools, strategies, and support, they don’t just survive—they thrive.
We saw a gap in the market. Claimants were being left without practical pathways to independence. Insurers were facing rising costs and extended claim periods. And the notion of “can’t” was holding everyone back.
So we created Strut—a movement that flips the script. We believe in the power of can. Can evolve. Can adapt. Can thrive in any circumstance.
Today, Strut is empowering individuals to reclaim their independence while helping insurers reduce liability and improve outcomes. It’s a better way forward for everyone.
How We Show Up
Life is unpredictable, which is why we endeavour to be:
Adaptable
Flexible solutions that meet you where you are
Resourceful
Practical
Tenacious
In the face of change, we remain positive in the pursuit of progress. Embodying a rebellious-larrikin spirit, we’re striving to make the world better with a smile.
One Brand. Two Distinct Audiences
Claimants
Who They Are
Individuals who have suffered serious injury and are living with reduced capacity and independence due to impairment or disability.
What They Need
Practical tools, strategies, and support to rebuild independence, regain confidence, and live life on their terms.
Our Promise
We help you evolve past your pain, building your new capacity on a strong framework from the bottom up.
Insurers
Who They Are
Insurers who cover serious injury claims across all verticals, motivated by reducing overall liability and decreasing claim periods.
What They Need
Solutions that improve claimant outcomes while reducing costs and accelerating claim resolution.
Our Promise
Strut reduces the cost of personal injury claims by maximizing independence.
Our Strategic Position
Value Proposition
Strut reduces policy liability for insurers by enabling claimants to live independently.
Strategic Positioning
Strut reduces the cost of personal injury claims by maximizing independence.
What We Stand For
Elevator Pitch
Strut is a movement of the can—here to kick back against the notion of can’t, empowering those living with impairment, injury, and disability to live life on their terms by providing tools and strategies via insurers that enable independent living and reduce medical liability.
Our Promise
Because you can.
