Brand Guidelines
How to use the Strut brand consistently and effectively.Logo
The Strut logo is the cornerstone of our visual identity. Use it consistently and with care.
Primary Logo
The primary logo is our main brand mark. Use this version in most applications.
- Preferred on white or light backgrounds
- Minimum size: [X pixels/mm]
- Clear space: Maintain minimum safe area on all sides
Brand Icon
The stylized “S” mark can be used as a standalone icon in digital applications, social media, and compact spaces.
- Works on light and dark backgrounds
- Maintains brand recognition at small sizes
- Use only when space is limited
Available Versions
- Full wordmark (primary)
- Icon only (secondary)
- Horizontal lockup
- Vertical lockup
- Monochrome (dark)
- Monochrome (light)
- Reversed (white on color)
Clear Space & Minimum Size
Minimum Safe Area
Always maintain clear space around the logo equal to the height of the “S” mark.
Preferred Safe Area
For optimal visual impact, use the preferred safe area (larger clearance) whenever possible.
Minimum Size
Digital: 120px width
Print: 25mm width
Never use smaller than these specifications
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